Main Content
A friendly course for all doulas
Doula friendly resources
Video and text based topics to suit your learning preference
Flexible
No time limitations - take your time and do things your way.
Community
Private Facebook group to share and learn with other Doulavators

Meet Maddie
Doulavation is brought to you by Maddie McMahon and is the culmination of twenty years of self-employment, 15 as a doula, doula mentor and doula trainer.
Author of Why Doulas Matter, Maddie is passionate about supporting doulas because when we have strong, resilient and happy doulas, more parents receive the social support and loving care they deserve.
What will I get out of Doulavation?
What are the Doulavation MP3s?
The Doulavation relaxation and hypnosis tracks have been developed especially for you. You can download them in the resources section of this website. They are designed to give you a quick energy boost, to increase your sense of self-worth and help you work on believing you live in a world of abundance.
The scripts have been developed by Tracy Sealey of Birthsense
Will I Get A Certificate?
Yes, once you have completed all the sections of the course, you will receive a certificate of completion.
What is the Doulavation Community?
The Doulavation community is a facebook group of doulas and birthworkers who are working through this course or who have completed it. As the community develops, I will be seeking peer-mentors to help provide support to the community. These roles will be paid, so there may well be the opportunity to earn back some of the costs of this course!
In the group we will be discussing the topics we cover in the course. Sharing opinions and questions allows you to squeeze even more learning and development out of the Doulavation course.
What Will I Get Out Of Doulavation?
That is entirely up to you. The elements of the course have been designed so that you have a choice. You could passively work through each section just reading and watching the videos. Or you can choose to take up my challenges and do the tasks I suggest. The tasks may help you improve your business systems, fine tune your marketing or give you some personal insights. Like any doula, I leave those choices up to you!
How Much Does Doulavation Cost?
Joining Doulavation is not only paying for a course, but joining a community that you can belong to for as long as you wish. It's about investing in yourself and tapping into the hard-won learning of experienced doulas. It's a resource-rich source of learning and support, that took a year to develop, offering you the chance to reflect on your doula journey so far. It's a safe space to think about where you want to go and how you're going to get there.
For that reason, Doulavation costs £250. You can pay in two instalments if you wish.
Who is Doulavation For?
Doulavation is for doulas and self-employed birthworkers. It will be useful if you are just starting out or if you are a year or two in and ready to accelerate things a bit. Or you may have been doulaing for a while and looking for something to help you change direction, recharge your batteries, find more clients or make your doula role more sustainable.
You may even be a very experienced doula who just wants to shake things up a bit and spend some time on considering the business you have built and your aspirations for the future.
How does Doulavation Work?
Doulavation is an online course. Consisting of articles to read and videos to watch, the course is not time sensitive and there is no passing or failing. It's not about you learning 'stuff' necessarily, but more about taking some time out to examine your doula business in some detail, work out where you are, where you want to go and figure out how to get there.
You can work through the Modules at your own pace and participate in the discussions in the Doulavation facebook group where we will be discussing the themes that come up in the course.